One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.
As you progress through the course, you will master a simple process for making social media work for you. You will learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them and other social media platforms to promote your business. You will also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you will gain techniques for measuring and tracking your social media success.
In today’s fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you’re looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.
DEVELOPING A SOCIAL MEDIA FOUNDATION
In this lesson, we’re going to build the foundation you need to use social media to grow your business. You will discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you will explore the various types of social media and focus in on the ones that offer the greatest benefits.
CREATING YOUR SOCIAL MEDIA STRATEGY
Today, you will see how you can build a strategy for using social media to grow your business. First, you will discover what a strategy is and why it’s important to have one for your social media efforts. Then you will gain an understanding of the critical elements of any social media strategy.
BUILDING YOUR SOCIAL MEDIA ORGANIZATION
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you will see how to choose from among the various platforms to select the ones that will serve your business best. Finally, you will learn how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
CRAFTING HIGH-QUALITY CONTENT
In this lesson, you will learn how to produce social media content that engages your followers and entices them to comment. You will gain an understanding of how to write content that’s optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, you will learn the various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook is one of the most popular social networking sites. In this lesson, you will learn how you can use Facebook to effectively market and grow your business. First, you will get an overview of how Facebook works, and you will take a tour of a Facebook business page. Next, you learn how to create a Facebook account, set up a page for your business, and use strategies to gain awareness and exposure for your business.
This lesson focuses on using Twitter to effectively market and grow your business. You will be guided through the steps required to create and brand a Twitter account for your business. Finally, you will learn several advanced strategies that you can use to gain awareness and exposure for your business.
This lesson will teach you how to use LinkedIn to make connections, expand your personal network, and grow your business. You will explore a handful of strategies that you can use to gain awareness and exposure for your business.
In this lesson, you will learn how you can use Pinterest to share information and connect with others who are interested in your products and services. You will learn a handful of strategies that can help your business gain additional awareness and exposure.
This lesson focuses on using Google+ to effectively market and grow your business. You will see how to create a personal account and to set up a page for your business. Finally, you will learn several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.
SOCIAL MEDIA AUTOMATION
In this lesson, you will learn about social media automation. You will peek at the pros and cons and identify the most common pitfalls of using automation. And finally, this lesson introduces the most popular free and paid automation tools that you can put to immediate use.
SOCIAL MEDIA AND YOUR TEAM
In this lesson, you will learn to minimize the time you spend on social media activities through delegation. First, this lesson investigates the types of tasks you can delegate and examine some common pitfalls to avoid. Next, you will explore process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you will gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team’s efforts.
MEASURING YOUR SOCIAL MEDIA PERFORMANCE
How do you know if what you’re doing is working? In this lesson, you will learn about tracking, monitoring, measuring and improving your social media activities. First, we’re going to investigate the most common types of metrics you will find in social media. And finally, you will browse some popular third-party tools that can take your analysis to another level.
Prerequisites / Requirements
There are no prerequisites to take this course.
- This course can be taken on either a PC or Mac.
- PC: Windows XP or later.
- Mac: OS X Snow Leopard 10.6 or later.
- Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
- Adobe Flash Player. Click here to download the Flash Player.
- Adobe Acrobat Reader. Click here to download the Acrobat Reader.
- Email capabilities and access to a personal email account.
- Software must be installed and fully operational before the course begins.
WHEN CAN I GET STARTED?
Instructor-Led: A new session of each course begins each month. Please refer to the session start dates for scheduling.
Self-Paced: Start your course at any time your schedule permits.
HOW DOES IT WORK?
Instructor-Led: Once a session starts, two lessons will be released each week, for the 6 week duration of your course. You will have access to all previously released lessons until the course ends.
Self-Paced: You can start your course at anytime, review all lessons in any order, and learn and complete the course at your own pace, within the 3 month access period.
HOW LONG DO I HAVE TO COMPLETE EACH LESSON?
Instructor-Led: The interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
Self-Paced: There is no time limit to complete each lesson, other than completing all lessons before your 3 month duration of access ends.
WHAT IF I NEED AN EXTENSION?
Instructor-Led: The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.
Self-Paced: No extensions will be granted since all lessons are accessible at the start of your enrollment, for the full 3 months of access.