When it comes to marketing for small businesses, money isn’t everything! In this course, you’ll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.
The small business marketing strategies you’ll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you’ll build your skills in each lesson. You’ll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you’ll see many real-world examples from other small businesses much like yours.
Whether you’re new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you’re done, you’ll have a personalized plan of action for increasing your sales—all on a shoestring budget.
Discover that you can promote your business effectively for just pennies—or sometimes even for free. The secret: a systematic marketing plan that targets your audience at every stage of the purchasing cycle. The first step in successful marketing is getting people to notice you—and we’ll look at three ways to achieve that goal.
Discover how to combine forces with other individuals or businesses to create exciting and effective marketing opportunities. Then learn how to create an attractive, professional-looking Web site quickly and easily, for only a few dollars. You’ll also learn the ins and outs of obtaining a domain name, getting a matching e-mail address, laying out your Web site, and finding a hosting provider if you need one.
Explore how to draw traffic to your website through on-page and off-page search engine optimization (SEO). In addition, we’ll look at pay-per-click ads, banner ads, classified ads, videos, and a host of other low-cost or free ways to draw attention online. Then, master the art of finding and cultivating leads. Whether you’re a traditionalist or a techie, you’ll find an approach that’s just right for you.
Learn about inexpensive or free ways to generate repeat sales. In addition, we’ll look at a variety of techniques for encouraging referrals—and we’ll talk about capturing your customer information in a database. Then, gain all the tools you need to choose marketing tactics that have a high potential for success.
Find out why niche marketing can bring in more customers than mass marketing (and create a more loyal customer base as well). Then, learn how to identify the unique features of your business, how to create a competitive positioning statement, and—most important of all—how to identify the emotional benefits that motivate your buyers.
Learn to create the two final elements of your marketing plan: your business goals and your marketing goals. And finally, we’ll talk about tracking—the secret to continually improving your marketing tactics and increasing your profits.
Prerequisites / Requirements
There are no prerequisites to take this course.
- This course can be taken on either a PC or Mac.
- PC: Windows XP or later.
- Mac: OS X Snow Leopard 10.6 or later.
- Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
- Adobe Flash Player. Click here to download the Flash Player.
- Adobe Acrobat Reader. Click here to download the Acrobat Reader.
- Email capabilities and access to a personal email account.
- Software must be installed and fully operational before the course begins.
WHEN CAN I GET STARTED?
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
HOW DOES IT WORK?
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
HOW LONG DO I HAVE TO COMPLETE EACH LESSON?
The interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
WHAT IF I NEED AN EXTENSION?
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.