Marketing Design Certificate

INR 5,999.00

12 months / 360 course hrs

Description

Looking to launch your career designing marketing or identity pieces for large companies or small businesses? The Marketing Design Online Training Program focuses on helping you develop technical skill and creative artistry using applied marketing principles. You’ll complete a variety of projects, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.

You’ll learn in-demand software programs that a marketing designer needs to know: Adobe Photoshop and Illustrator. You will build a skill set in digital image preparation and vector illustration while applying foundation design concepts in color, typography, and identity design. Hands-on projects focus on essential skills and provide you with experience in business-focused design scenarios.

Details + Objectives

Course Code: GES502

WHAT YOU WILL LEARN

  • Learn how to use Adobe Photoshop and Illustrator
  • Understand fundamental concepts of color, typography, and identity design
  • Complete hands-on projects to develop your skills as a marketing professional
  • Foster graphic design skills that can be applied in a marketing setting

HOW THE COURSE IS TAUGHT

  • Self-paced, online course
  • 12 months to complete
  • Open enrollment, begin anytime
  • 360 course hours

HOW YOU WILL BENEFIT

  • Complete a variety of projects that can be used as portfolio pieces to show potential employers and clients
  • Learn marketing and graphic design skills that will be useful in any number of jobs
  • Master Adobe Photoshop and Illustrator and use the programs for a variety of personal and professional projects
  • Set yourself apart from competitors by receiving a certificate upon completion

Outline

PHOTOSHOP
Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.

ILLUSTRATOR AND COLOR THEORY
Develop a working knowledge of Adobe Illustrator, the graphic designer’s vector program of choice. You’ll also cover color theory and how to develop appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color.

FUNDAMENTALS OF TYPOGRAPHY
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.

INTRO TO MARKETING
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design.

LOGO AND ADVERTISING DESIGN
Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.

BRANDING AND IDENTITY
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.

PROGRAM DETAILS

  1. Photoshop Basics
  2. Color Theory
  3. Illustrator Basics
  4. Fundamentals of Typography
  5. Intro to Marketing
  6. Fundamentals of Logo Design
  7. Marketing Design
  8. Branding and Identity

This program consists of eight required modules. Module descriptions are as follows:

Photoshop Basics
Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.

Color Theory
Focus on developing appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. A working knowledge of the expression and perception of color, and color interaction, lends credibility and sophistication to a designer’s work

Illustrator Basics
Build a working knowledge of Adobe Illustrator, the graphic designer’s vector program of choice. You’ll explore selection tools, drawing tools, layers, the pen tool, transformations and distortions, type tools, and modifying paths and shapes. Tapping into the power of vector software allows you to produce detailed and scalable art for almost any application.

Fundamentals of Typography
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.

Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design.

Fundamentals of Logo Design
Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective.

Marketing Design
Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.

Branding and Identity
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.

Prerequisites / Requirements

Prerequisites:
The program is open admissions: students must be 18 or over and provide high school or college transcripts prior to starting classes.

Requirements:
Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
  • Adobe Photoshop CS5 or CS6 (or Adobe Creative Cloud).
  • Adobe Illustrator CS5 or CS6 (or Adobe Creative Cloud).
  • Microsoft Word is recommended.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software is not included in the cost of tuition. All software must be installed and fully operational before the course begins.

Other: Email capabilities and access to a personal email account.

Instructional material requirements:

  • The instructional materials required for this course are included in enrollment.

FAQs

CAN I REGISTER FOR A COURSE IF I AM AN INTERNATIONAL STUDENT?
Yes, ed2go courses are online, so you never have to actually travel to the school. Most schools offer telephone or online registration.

HOW LONG DOES IT TAKE TO COMPLETE THIS COURSE?
This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you’ll receive twelve (12) months to complete the course.

CAN I GET FINANCIAL ASSISTANCE?
ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more: https://www.ed2go.com/career/financial-assistance

WHAT HAPPENS WHEN I COMPLETE THE COURSE?
Upon successful completion of the course, you will be awarded a Certificate of Completion.

AM I GUARANTEED A JOB?
This course will provide you with the skills you need to obtain an entry-level position in most cases. We do not offer direct job placement services, but our instructors and career counselors will help you build your resume and advise you on starting your career. Instructors can also be used as a professional reference upon course completion. However, you should always research the job market in your area before registering.

WHAT KIND OF SUPPORT WILL I RECEIVE?
You may be assigned with a facilitator or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our facilitators are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

HOW CAN I GET MORE INFORMATION ABOUT THIS COURSE?
If you have questions that are not answered on our website, please feel free to contact us via LIVE CHAT or by calling us at (855) 598-3856. If you are visiting us during non-business hours, please feel free to send us a question using the Contact Us form.

WHEN CAN I START THE COURSE?
This course is open enrollment, so you can register and start the course as soon as you are ready. Please note: Once the course curriculum is accessed online or through submission of a material shipment confirmation, refunds cannot be issued. Access to your course can take 24-48 business hours.

WHAT IF I DON’T HAVE ENOUGH TIME TO COMPLETE MY COURSE WITHIN THE TIME FRAME PROVIDED?
The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

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