Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you’re just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company’s image, and your chances of getting hired, promoted or applauded!
Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications. You will learn how business and marketing objectives affect writing choices. You’ll get practical writing instruction in grammar, clarity, structure and more. You’ll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. This course will help you understand the power of writing – and use it to present a solid, cohesive message to your target audience.
Examine the purpose of marketing and the goals of writing – and discuss the unique roles, responsibilities, and challenges of business and marketing writing. Then, identify the aspects of corporate image that writers and marketing professionals need to ponder before producing effective projects.
Analyze business and marketing goals—and the needs of your audience—to figure out the appropriate writing style for any project. Then, discover how a particular medium or project type can guide your writing style and approach, helping you save time and stay on target.
Apply everything you’ve learned and develop an original writing project from start to finish. Then, learn about sentence construction and we’ll go over some guidelines for using fragments in business writing. You will learn to recognize and fix one of the most common errors in modern writing: the comma splice.
Discuss the level of vocabulary appropriate for business writing, and learn how to choose words that reinforce a project’s theme. You will also clarify some tricky word pairs and discuss word-choice problems that can undermine the professionalism of writing. Then, explore the roles of the various specialists who contribute to a single marketing piece—bosses, clients, editors, junior writers, artists, and designers.
Explore some ways to achieve maximum power and effectiveness by keeping your writing clear, concise, and active. Then, learn to enhance and refine business and marketing projects during the editing and proofreading processes. You’ll also learn to evaluate finished pieces and even test their effectiveness in the real world!
Learn how to effectively revise your writing by editing a project from beginning to end. You will practice applying everything you have learned so far. Finally, examine some important considerations that marketing professionals need to think about.
Prerequisites / Requirements
There are no prerequisites to take this course.
- This course can be taken on either a PC or Mac.
- PC: Windows XP or later.
- Mac: OS X Snow Leopard 10.6 or later.
- Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
- Adobe Flash Player. Click here to download the Flash Player.
- Adobe Acrobat Reader. Click here to download the Acrobat Reader.
- Email capabilities and access to a personal email account.
- Software must be installed and fully operational before the course begins.
WHEN CAN I GET STARTED?
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
HOW DOES IT WORK?
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
HOW LONG DO I HAVE TO COMPLETE EACH LESSON?
The interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
WHAT IF I NEED AN EXTENSION?
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.