Learn important search engine terminology, and find out the major players in the search industry. Then, you’ll learn how search engines analyze websites and create results pages. You’ll also learn how to search for sites that have linked to your website, and we’ll discuss some super-savvy search secrets!
In this lesson, we’ll discuss ways to find potential keywords. You’ll begin your research with offline methods, and then you’ll use online methods to expand your list. And you’ll learn how misspellings can actually help you! Then, learn about the all-important presubmission analysis. Using one simple formula, you’ll be able to optimize your site the way the pros do.
Learn about HTML tags that you must be intimately familiar with. We’ll discuss why page titles and meta tags are important and how you can properly place and construct them. You’ll also learn to include keywords in your header, paragraph text, and alt text. Then, you’ll learn the secrets of creating quality content . . . legally and for free.
Learn how to register domain names that lend themselves to top search engine positions. Similarly, we’ll discuss filenames and how they can help you. Then, you’ll learn about keyword overuse, invisible text, and improper comment tag use. We’ll also discuss Web page cloaking.
In this lesson, you’ll learn how to submit your website to search engines! Then, it’s time to track your progress by completing a post-submission analysis. In Lesson 10, you’ll examine the six steps of the SEO cycle. We’ll discuss how to find your search engine rankings, and you’ll delve into Web server log files and referrer logs.
You’ll learn how quality inbound links can help you. And we’ll talk about lots of other ways to promote your site, including newsgroups, question-and-answer sites, email signatures, online advertising, and social media. Finally, you’ll learn the importance of affiliate programs and word-of-mouth visits. We’ll discuss ways of monitoring your offline promotions, plus we’ll talk about “link baiting” techniques that are ethical and that work.
Prerequisites / Requirements
An interest in learning how to get more search traffic to a website.
- This course can be taken on either a PC or Mac device.
- PC: Windows XP or later.
- Mac: OS X Snow Leopard 10.6 or later.
- Browser: The latest version of Internet Explorer, Firefox, Chrome, or Safari (We recommend Firefox or Chrome).
- Adobe Flash Player. Click here to download the Flash Player.
- Adobe Acrobat Reader. Click here to download the Acrobat Reader.
- Email capabilities and access to a personal email account.
- Software must be installed and fully operational before the course begins.
WHEN CAN I GET STARTED?
A new session of each course opens each month, allowing you to enroll whenever your busy schedule permits!
HOW DOES IT WORK?
Once a session starts, two lessons will be released each week, for the six-week duration of your course. You will have access to all previously released lessons until the course ends.
HOW LONG DO I HAVE TO COMPLETE EACH LESSON?
The interactive discussion area for each lesson automatically closes 2 weeks after each lesson is released, so you’re encouraged to complete each lesson within two weeks of its release.
WHAT IF I NEED AN EXTENSION?
The Final Exam will be released on the same day as the last lesson. Once the Final Exam has been released, you will have 2 weeks plus 10 days to complete the Final and finish any remaining lessons in your course. No further extensions can be provided beyond these 10 days.